Good Watch practices: methods and tricks
6 June 2006
This seminar will be moderated by Marc Henri Ménard, Director of Innovation 128 and specialist in technological, competitive and strategic watch. He will explain the original and functional solutions that Innovation 128 has been developing for twenty-five years.
The seminar will focus on the following subjects:
■ Methods to identify the critical factors of change and to define the different watch territories
■ Audits, or how to identify your company’s needs, its strengths, its weaknesses, how to choose a well proportioned method, etc.
■ The “source of sources”, a simple method to easily access the most relevant international information
■ The competition storeroom and other solutions to monitor your competitors and anticipate their strategies
■ First impression reports and the best “tricks” to relay information up from the field
■ Info Challenge and other methods to raise awareness and get the maximum number of your staff to practice watch activities on a permanent basis
■ Reports of events, or how to get the most from fairs, trade shows, congresses, conferences, etc., in which your staff take part
■ Press articles, consumer groups, observatories, etc., or how to seize information to generate ideas
■ “Class 50”, a simple method to file, find and share information that interests you
■ Monographs, periodical reports, state-of-the-art reports, etc., how to identify what’s essential in order to have a clearer vision and to make the right decisions
■ Leader, cell, networks, specialised service, etc.: the advantages and limits of different solutions to co-ordinate and operate an internal watch method
■ The five performance indicators to measure the efficiency of your watch As well as:
- Involvement of General Management
- The role of Documentation
- The cost of Watch activities
- Feedback from Watch activities
- Information protection
- Working with an outsourcer
- The profile of a good watcher